Don’t Sell, Educate: 3 Things You Should Tell Potential Patients

The key to winning clients isn’t to pitch and sell to them, but to educate them. The more people know about how wonderful chiropractic services are, the more likely they are to pursue treatment.

Here are just a few of the points worth telling people more about.

Let People Know About Your Training
It takes a lot to be a chiropractor. A doctoral education for chiropractors typically takes about four years to complete, and requires at least three years of undergraduate college education for admission. In addition to the seven years of training, these health care practitioners need to have a state license, further validating their expertise. Letting people know just how much training and experience you have is a great way to build patients’ trust.

Let People Know Chiropractic Medicine Can Help Back Pain
More people suffer from back pain than you might think. According to the American Chiropractic Association, between 80% and 90% of the American population suffers from back pain. Consequently, Americans spend about $50 billion on back pain treatments every year. This is a huge market that chiropractors can — and do — tap into. Over 35% of patients receiving chiropractic care are treated for mid- or lower-back pain, and almost 20% are treated for neck pain. Letting people know that chiropractic medicine can help with back pain is another great way to win patients over.

Let People Know About the Benefits of Chiropractic Medicine
It’s also a great idea to let people know about all the other benefits of chiropractic medicine. For example, let them know that chiropractic care can reduce the chance of needing surgery. One study found that patients with back injuries are more likely to get surgery if their care starts with a surgeon: 42.7% of injured workers who first went to a surgeon wound up having surgery, while only 1.5% of those who went to a chiropractor first wound up having surgery.

If you have any questions about educating people on chiropractic medicine, or know of any other great chiropractic marketing ideas, feel free to share in the comments.



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