Three Tips for Designing a Chiropractic Website

It could be said that the 21st century is a good time to be a chiropractor. After all, research shows that there are an estimated 44,400 of these specialists working in the United States today, and employment in this profession is projected to grow 15% by 2022, faster than the average for all occupations. However, shrewd chiropractors will realize that this demand and increase in chiropractic services will also raise the level of competition. For this reason, it is important to start thinking up chiropractic marketing ideas now. In many cases, the first step is usually creating or improving a practice’s chiropractic websites. However, this can be easier said than done. Read on to learn about the steps you should take to make sure your online resource will stand out from the other chiropractic websites in your area.

Find the Right Agency or Person to Build Your Website
Any number of people can create or redesign a website, but it takes a certain level of skill and experience to create chiropractic websites that will stand out from the crowd and help you draw new customers. Look for a service that is local to your area, well-rated and regarded, and has some experience creating websites for medical practices. Don’t be afraid to ask for references or to see their portfolio before you hire them, and make sure you discuss exactly what you want from your site and what they can provide before you commit.

Communicate Information Effectively
Good chiropractic websites know what their users are looking for and how they can convey that information in an effective manner. Typically, this starts with the chiropractor’s name, phone number and other contact information, industry name, location and hours. From there, the website can add information about their services, qualifications, and history, although perhaps not on the home page. All of this content should be created with potential clients in mind: for example, while chiropractors are required to earn a Doctor of Chiropractic (D.C.) degree and a state license, the average person isn’t going to know what a D.C. is. For this reason, while it can help to talk about the chiropractors’ qualifications on a services page, they should largely be referred to simply as a chiropractor.

Use Images Carefully
It is possible to use pictures and graphics in a way that can help you stand out and engage with your patients. However, it is important to stand out in the right ways. Try to avoid boring professional business photos, pictures of empty adjusting tables or a deserted chiropractic clinic, or bad staff photos. Instead, try to convey the mission and personality behind the practice: post pictures of sporting events you participated in or helped with, charity events you assisted, and more. Tell your visitors something about your clinic and the people behind it!

Every small business looking to improve its marketing strategies will have to create a website at some point or another. This process can be challenging, but if implemented correctly, can be extremely effective. The same is true for chiropractic websites. If you’re interested in helping your practice, look into this and other chiropractic marketing opportunities today!



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