Our Team

We provide you with the material, training, and support you need to build a successful practice — without sacrificing what matters most.

Heritage Director

Dr. John Lay

Heritage Director

I graduated from Life University in 1999. I met my wife, Michele in school. We have been married for 23 yrs and have a 20-year-old daughter, Jaycie, and an 18-year-old son, Josh. After school, I worked as an associate in a large practice in Knoxville, TN. In late 2004 we started feeling led to open our own practice. We signed with AMC in January 2005 as Right Starters and opened in October 2005. With AMC’s help and guidance, we made a profit our first month and then never looked back. 

In 2008 I started coaching for AMC and helping other docs fulfill their visions of the perfect practice all the while spreading Chiropractic to untold numbers of patients who otherwise may have never seen a chiropractor. I believe all chiropractors should be successful and I want to help as many as I can build the practice of their dreams and in turn live the life of their dreams.

When not on the phone, I am usually watching my son in a golf tournament, sitting on the beach, or working out. I’m 55 but still think I’m 18, so when you meet me I will probably be nursing some sort of injury, so take it easy, LOL.

Help More People. Have More Fun. Increase Profits.