When the digital ecosystem seems like a vast ocean, how do you market your chiropractic business effectively? Should you focus on paid advertising, SEO, social media, or posting videos to YouTube?
As a business owner, you want to invest your marketing budget where it will generate the most value. In a competitive industry like chiropractic, there are plenty of opportunities to create compelling marketing assets that differentiate you from others online that are vying for the same patients.
Today, our team at Aligned Mentoring for Chiropractors is going to share some tips for the most effective chiropractic marketing strategies to help you grow your practice, attract the patients you desire, and to remain competitive in your local market. Before you can begin a new campaign, we need to discuss the foundation of it all: your website.
1: Invest in a Patient-Centric Website
Your website should be positioned as the cornerstone of all of your marketing efforts. This is where patients will encounter your practice on search engines, learn about your business, and ultimately request appointments.
Content on your website should focus on speaking to patients with their user experiences in mind. For example, you can use your blog to answer common questions that patients have asked you in-depth to inspire confidence in their decisions to request appointments with your practice. Service pages can expand on the philosophy behind the treatments you offer and their intended benefits.
Design your site so that the layout is simple to navigate and directs patients to easily contact your business or schedule an appointment with your office. You can also add a digital intake portal to your site so that they can complete any initial paperwork before arriving at their scheduled date and time.
2: Make Leaving Reviews Simple and Seamless
For any practice, patient reviews are the lifeblood of their marketing efforts. Make sure that your listings on review platforms like Google Business Profile and Yelp are up to date with your accurate business information and encourage patients to share their experience with your practice online.
For example, you can link to your Google Business Profile or Yelp profile directly on your website so that patients can easily find where to leave reviews of your business. You can also create a sign with a QR code to utilize in your office that will take them to these platforms.
Lastly, you can also share patient testimonials on other platforms as well. With a patient’s consent, you can ask them to provide a quote or participate in a quick video where they communicate their satisfaction with your services. You can then share these on your website, social media profiles, YouTube channel, and more.
3: Share Video Content
Any and all chiropractic practices can benefit from sharing their videos online. You can demonstrate your treatments, the techniques behind them, and how they work with patients. Not only can this inspire current patients to share your content but it can also put any potential new patient’s mind at ease if they feel apprehensive about scheduling an appointment.
Right now, the three largest video-sharing platforms are Instagram, TikTok, and YouTube. Instagram and TikTok benefit most from short-form clips that provide information quickly while you can go more in-depth with longer videos on your YouTube channel.
4: Target the Right People with Your Paid Advertising
If you are investing in paid digital media campaigns, make sure that you are targeting the right individuals who are most likely to seek your services. For example, if you are based in New York, you likely want to avoid spending money on serving advertisements online to people in Oklahoma.
When you are determining the right targeting parameters for your campaigns, make sure that you are focusing your efforts on local keywords, geographic regions, and demographic information that align with your profile of an ideal patient.
Some channels also allow you to create a virtual geo-fence around physical locations to ensure your ads are served to people who visit these areas. For example, you could create a geo-fence around a local competitor’s practice so that ads are served to people who visit their building.
5: Be Yourself!
No matter the types of content that you are posting online, whether paid or organic, make sure that it remains authentic and communicates your passion for caring for patients. When a person feels like they can relate or connect to your brand, they are more likely to engage with it!
Get More Business Advice from the AMC Team
At AMC, we provide strategic guidance to chiropractors to help them grow their practices, attract more patients, and retain them long-term. If you are ready to grow your practice into the one you have always dreamed of having, contact us today to learn more about how we can assist you.