Today’s economic picture is uncertain. Markets rise and markets fall, and the media reports doom and gloom. For chiropractors the message isn’t reassuring and market instability can leave us paralyzed with fear.
Fear can be a catalyst for poor decisions and even poorer outcomes. For example, many chiropractors in desperation shoot from the hip; they try out the latest marketing fad or chiropractic gadget, and then scratch their heads when nothing changes. Instead of building a self-sustaining, referral-based practice, they build a practice where patients come in a few times and then never come back!
Surviving in today’s economy without a plan is not only a challenge, but practically suicide. If you don’t have a solid plan, you can forget about any practice success because it just won’t happen.
When you stop and analyze the road that brought you into practice, you’ll realize that you weren’t equipped to succeed. Don’t misunderstand me, chiropractic colleges do an good job of educating chiropractors to become competent doctors. However, they fail miserably when it comes to developing chiropractors into successful small-business owners.
What? You didn’t realize when you graduated from chiropractic school that you were considered an entrepreneur? Yeah, neither did your classmates! They, like yourself, assumed that upon graduation they would simply jump in their car, drive until it ran out of gas, and hang a sign proclaiming their doctorate status. Then, they would embrace the flood of new patients who would eagerly beat a path to their front door!
The majority of new graduates are in the same boat. Unlike the medical profession, which provides a system for doctors to plug into upon graduation, chiropractors must blaze their own trail to get started in practice.Many chiropractors fail at this because they haven’t learned what it takes to succeed as an entrepreneur. Being an entrepreneur takes tenacity, creativity, and focus; and without a management system built on solid procedures and protocols, the practices they build are in for a rough ride.
If you want to get your practice onto solid ground, you need to find an efficient system to build it on. There are hundreds of business systems on the marketplace today. However, it’s important to find the one which produces financial stability no matter what the economy looks like. If you are interested in learning about our system which has produced solid results for over fifty years, let us know.
If you currently are in active practice, I challenge you to take a closer look at your system and answer the following questions:
- Has it provided you with a self-sustaining, referral-based practice?
- Are you having fun serving patients?
- Does it free up your time to allow Innate to operate to its fullest?
- Does its efficiency allow you to LOVE what you do?
If not, why are you using it?
To learn more about AMC and our system, click here.
