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Chiropractic

Four Challenges Chiropractors Face When Trying to Market Their Clinics

One of the most important qualities of a successful business is the ability to offer an effective solution to a prevalent problem or need. For this reason, owning and running a chiropractor’s office is a great venture: according to the American Chiropractic Association, 80 to 90% of Americans suffer from back pain, causing the population …

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Your CA: Asset or Liability?

The CA that works in your office as a representation of your entire office. They make the first impression and are the first contact that a patient has with you and your practice. If something has a great value to me, I need to make sure that I give it the attention it requires. I make sure that they are taken care of and that they know they are valued as a person and as an employee in my office.

SUBLUXATION! True or Untrue?

Some, in fact the majority of chiropractors would argue that “Subluxation” is THE identifying word and concept that makes chiropractic unique from any other form of healthcare.

It would be unthinkable to remove this word from our vocabulary as it would effectively strip our identity and reduce chiropractic to a mechanistic procedure, devoid of any real purpose.

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