Christie Owen Irwin sits down with Melissa Asher, a massage therapist who operates her own business within a chiropractic practice. Melissa, who started as a chiropractic assistant, explains that she became a massage therapist to work in tandem with chiropractic care, helping to relax fascia and muscles and aid the movement of subluxations that aren’t …
Dr. Zach Wilson and Dr. Justin Ford discuss the common issue of burnout in chiropractic practice. They define burnout as a feeling of falling out of love with your profession, patients, and even family, often stemming from a lack of gratitude. The core problem, they explain, is constantly pouring into others without refilling your own …
Dr. Bill Kriva and Dr. John Lay discuss the critical importance of understanding chiropractic history for both seasoned practitioners and new graduates. They delve into the challenging early days of the profession, highlighting how D.D. and B.J. Palmer navigated a healthcare landscape dominated by the American Medical Association (AMA), which actively sought to monopolize medical …
Dr. Bill Kriva and Dr. Tara Horrell discuss the profound importance of chiropractic philosophy for success in practice. Dr. Kriva recounts a telling observation from a real estate developer: chiropractors with a strong philosophical understanding are significantly more successful. They lament the decline of philosophical teaching in chiropractic schools, noting that only a handful of …
In this episode of the Chiropractic Podcast, Tom sits down with Daniel Carroll of Secret Crowds Marketing Agency to dissect the often-misunderstood world of chiropractic marketing. While many chiropractors focus solely on acquiring new patients, Tom and Daniel emphasize a more sustainable approach: nurturing leads, building strong community ties, and fostering patient longevity to create …
AI for Chiropractors: Optimizing Practice Management & Growth In this compelling episode of the Chiropractic Podcast, Tom sits down with special guest Jake Press of Press Purpose AI, a visionary in leveraging artificial intelligence for business acceleration. Jake, deeply passionate about chiropractic care due to its profound impact on his own life, shares how AI …
The CA Advantage: How to Hire, Train & Build a Thriving Chiropractic Team In this episode, CA coach and office manager Jan Tresse joins Christie Owen Irwin to discuss what it really takes to build and lead a strong chiropractic team. From hiring with purpose to developing staff through intentional training, they share practical insights …
Why Starting a Practice Doesn’t Have to Be a Struggle In this episode, Dr. Jeremy Brubaker and Dr. Tara Horrall dive into the real-world challenges of launching a chiropractic practice—and why so many of them are avoidable. From student debt to market research, mentorship to mindset, they reflect on the common (and preventable) mistakes new …
The Truth About Chiropractic Marketing: What Works & What’s a Waste of Money Marketing is one of the biggest pain points for chiropractors — and one of the easiest places to waste time and money. In this episode, Tom Owen sits down with marketing strategist Daniel Carroll to break down what actually works in chiropractic …
