fbpx

BLOG

Here’s Why 30 New Patients Won’t Solve Your Problem

Appearance DOES Matter

Regardless of what most believe, a lack of new patients is NOT the primary reason a chiropractic practice struggles!

Chiropractic as a means for which people seek healthcare has been around for over a hundred years. And although there may still be a general lack of understanding by the public of the true nature and efficacy of chiropractic, a large percentage of people seek out chiropractic care on a daily basis. With that said, I still say a lack of new patients is not our primary problem when it comes to building a successful self-sustaining referral based practice.

Let’s start with the idea that we do have some new patients coming through our doors, ever so few as it may be. So where is the problem and where do we begin?

In general, I will start with Acceptance of Care.

That may sound simple enough, but there are a lot of factors that will determine whether a patient accepts your recommended care. Factors that start from the appearance of your office externally and internally, the overall feel of your office, how a new patient is treated by your staff from the first point of contact to the last, and even how they perceive you as a doctor. These are certainly not all the factors involved, but are a few of the major ones.

For the purpose of keeping this article short, for now I will only cover a couple; appearance and feel.

First, how is the appearance of your office externally and internally? My experience has been that most chiropractors think there office appearance is O.K. However, O.K. is not good enough. There are specific details of office appearance, if overlooked, that will have a huge impact of a patient’s decision to accept or deny your care recommendations. For example, how your different treatment areas of your office are set, from reception area, to consult, exam and treatment rooms. Every detail matters! Knowledge of how that appearance should be is priceless!

It has been estimated that a person processes 87,000 images a minute.  A patient’s first impression of your office appearance comes at the moment they make eye contact. Eighty-seven thousand images a minute of the appearance of your office, from outside to inside are being processed by a patient!

As far as the feel of your office, it will be influenced in part by the appearance. In general, a rule to remember here and throughout life is; “people remember a whole lot more about how a place, person, thing, event, etc. made them feel than what they may have actually seen or heard.” You can’t underestimate the importance of the correct appearance and feel of your office as a key part of building a successful self-sustaining referral based practice!! In all honesty, do you really know what kind of message the appearance and feel of your office is portraying? If not, you need to find out.

SHARE THIS ARTICLE

LISTEN TO OUR PODCAST

Join us each week as we discuss topics that inspire, motivate, and remind chiropractors of their purpose.

Enter your name and email below, and we’ll send the podcast straight to your inbox!

FREE RESOURCE

Innate Video Series

Hear from seasoned professionals and industry experts with new videos each week.

We are on an upward trend since joining AMC and finished 2022 with our best year ever! 🥳

Drs. Paul & Heather Fay

Because of my consistent efforts, I saw the most patients I ever have in a day and in a week! 👏

Dr. Suarez

We have been rocking it with new patients. We had 29 new patients in March and are ready to keep that momentum going as we serve more and more people. 🤘

Drs. Rick and Jill Palma

I set all-time records in patient visit averages, total collections, and collection visit averages in 2022. 👏

Dr. JP Whittaker

I had a $10,000 care plan accepted, which was amazing! 🙏

Dr. Bryan Hedlund

Even with my 4th baby being born, completing my Diplomate, and being a city councilman–our office set new records in patient visits, patient visit averages, collection averages, and grew over 540K in collections! 🙌

Dr. David Davis

I collected $307K in my first year in practice! I also maintained an 85% closing percentage and had a $125 collection visit average. 👍

Dr. Miguel Esquinca

I had a record year in 2022! I’ve grown every year as an AMC member for the last 4 years. My PVA is up to 75 and my CVA has grown by almost 80% since joining! 💪

Dr. Dan Yachter

My office achieved the highest total collections and highest CVA of my career! 🙌 

Dr. Tony Rea

I had my best year ever and grew $147K in collections! 🤩

Dr. Holly Cox

I closed 4 care plans in one day after coming back from the Atlanta Summit! 🥳

Dr. Angie Skokos

I had my best collections year ever and increased 2022 by $240K over 2021! 💪

Dr. Brett Berner