fbpx

BLOG

Two Ways Chiropractors Can Win Over More Customers

There are approximately 44,400 chiropractic offices in the U.S., and — although back pain is a prevalent and serious problem (with 80 to 90% of the U.S. population suffering from back pain) — many qualified professionals do not know the most effective ways to market their business and attract new patrons. Here are a few ways chiropractors can help more men and women get relief from persistent, nagging pain.

Build Trust And Strong Customer Relationships
First and foremost, let your credentials speak for you. Make it clear on your website that you have a state license and Doctor of Chiropractic (D.C.) degree. Although this is required in nearly all states, customers don’t know that — and they like any chiropractors expertise and chiropractors education to be as clear and blatant as possible. If you have been practicing for several years or have any other accomplishments that will add to a strong foundation of credibility, make sure to include them on your website. And a final note from chiropractic marketing experts and chiropractic consultants: it’s not just about what your website says, it’s also how you say it. Even if you have years of service and plenty of credentials, presenting them on a website that is sleek, clean, and professional should always be a top priority.

Be Accessible
The key to drawing more customers — and keeping them — is to stand out from your competition. There are several ways to do this. One way is to be one of the most affordable chiropractic services in the local area. Another option is to provide excellent customer service. Make sure that you are available to answer customer questions and concerns as often as possible. Set up channels to talk to patrons on your website, on social media, over-the-phone, and in-person. Make a point of responding to all customers in a prompt, professional, and timely manner.

Chiropractors provide an invaluable service to people all across the U.S. Keep your business going strong by carefully executing chiropractic marketing, building customer trust, and going above and beyond for your customers.

SHARE THIS ARTICLE

LISTEN TO OUR PODCAST

Join us each week as we discuss topics that inspire, motivate, and remind chiropractors of their purpose.

Enter your name and email below, and we’ll send the podcast straight to your inbox!

FREE RESOURCE

Innate Video Series

Hear from seasoned professionals and industry experts with new videos each week.

We are on an upward trend since joining AMC and finished 2022 with our best year ever! 🥳

Drs. Paul & Heather Fay

Because of my consistent efforts, I saw the most patients I ever have in a day and in a week! 👏

Dr. Suarez

We have been rocking it with new patients. We had 29 new patients in March and are ready to keep that momentum going as we serve more and more people. 🤘

Drs. Rick and Jill Palma

I set all-time records in patient visit averages, total collections, and collection visit averages in 2022. 👏

Dr. JP Whittaker

I had a $10,000 care plan accepted, which was amazing! 🙏

Dr. Bryan Hedlund

Even with my 4th baby being born, completing my Diplomate, and being a city councilman–our office set new records in patient visits, patient visit averages, collection averages, and grew over 540K in collections! 🙌

Dr. David Davis

I collected $307K in my first year in practice! I also maintained an 85% closing percentage and had a $125 collection visit average. 👍

Dr. Miguel Esquinca

I had a record year in 2022! I’ve grown every year as an AMC member for the last 4 years. My PVA is up to 75 and my CVA has grown by almost 80% since joining! 💪

Dr. Dan Yachter

My office achieved the highest total collections and highest CVA of my career! 🙌 

Dr. Tony Rea

I had my best year ever and grew $147K in collections! 🤩

Dr. Holly Cox

I closed 4 care plans in one day after coming back from the Atlanta Summit! 🥳

Dr. Angie Skokos

I had my best collections year ever and increased 2022 by $240K over 2021! 💪

Dr. Brett Berner