When you show someone appreciation, you are sending them a message that what they are doing is important. And, if what they are doing is so valuable to you, it must have similar effects on other people too. In turn, that must mean what they’re doing is creating a lot of value for a lot of people and possibly altering the world for the better.
You can get an accurate “snapshot” of what motivates you or anyone else by taking a simple 5 minute test and answering 21 questions. I am amazed at how accurate it is. Now that I have learned this from an objective source, it is easier for me to change my “Motivational DNA.”
The average chiropractor or chiropractic student has spent anywhere from $150,000 to $200,000 to be educated in the philosophy, science, art of chiropractic, but upon graduation they still come out with little to no business education or experience. It’s not that a chiropractic education isn’t worth that amount of money, it certainly is, it’s just that our colleges don’t teach business principles.
As chiropractors, we see spinal degeneration on a daily basis. We are well acquainted with what it looks like on an x-ray, we know of its progressive nature, and we know of the long-term consequences of leaving the cause uncorrected. So the first challenge we face is this: how can we communicate this effectively with our patients?
In chiropractic, when the formula for efficiency is broken, these things will follow: First, your quality of work will be affected. Secondly, your productivity will decrease. That reflects your volume of work! And thirdly, your profitability will also decrease.
When we treat our patients according to their pain, we lose. First, chiropractors lose when a patient’s only criteria for visiting your office is their pain. When the pain is gone, so is the patient. This means that the average chiropractor will struggle financially. As I write this, 82% of all practicing chiropractors struggle to pay their bills or don’t pay them at all.
Some, in fact the majority of chiropractors would argue that “Subluxation” is THE identifying word and concept that makes chiropractic unique from any other form of healthcare.
It would be unthinkable to remove this word from our vocabulary as it would effectively strip our identity and reduce chiropractic to a mechanistic procedure, devoid of any real purpose.
We knew our lines of credit were maxed out, and we knew we only had two more months at our current production to survive. My husband and I were open to anything at that moment. After just one month of using the AMC protocols, our office collections doubled! . Since that time our collections have continued to increase, but even more exciting is that our office now runs like a very well-oiled machine and we have fun.
Chiropractic Management — Do you know which part of your chiropractic business provides the roadmap for success? If not, then watch this video by AMC’s President, Tom Owen, as he walks you through strategies you can implement today.
